The world we live in is facing unprecedented change and challenge. To secure a sustainable future we believe that ‘business as usual’ is no longer an option, since the traditional levers of control are struggling to make the positive impact we hope to see. As a result, people are questioning the role of companies, searching for greater meaning than just the bottom-line. Stakeholder economics and a re-definition of purpose is gathering pace as enlightened businesses step-up to the challenge, creating certainty in an uncertain world through integrity and clarity of vision.
At Brand Guardians, we have been at the forefront of helping businesses navigate this emerging landscape, but have also taken a look at our own business model (point the finger and you generally have three pointing back). As a result, we have ditched the traditional agency set-up in favour of a Collective, so no more paying for swanky new offices, expensive staff you never use let alone see, or inflated rates engineered to fuel the show-end of business. With our model, the Guardians you see are the ones who work on your account, each with over 15 years industry experience, and each independent – so you know the advice we give is just as impartial as it is insightful.